Marketing Specialist Competitive

Profile

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Looking to start (and grow) your career with Comcast? This hybrid analytical marketing role is the perfect opportunity for an entry-level professional who is passionate, data-driven, and a problem-solver. Learn alongside our experienced leaders, and work collaboratively with teams across finance, strategy, business intelligence, sales, and more. Responsible for the support of Florida region competitive intelligence programs for residential and business, competitive response, as well as market and segment deep dive analyses. Tracks and provides updates on competitor products, pricing and promotions and prepares summaries for senior leadership. Utilizes analytical and data mining skills to provide key insights regarding prospects and customers. Supports in the execution of local competitive response and general acquisition programs. Works with moderate guidance in own area of knowledge.

Job Description

Core Responsibilities

Develops and distributes comprehensive competitive reporting through a combination of primary and secondary research, internal resources, local competitive intelligence and other region-specific projects.

Tracks and provides updates on competitor pricing, offers, industry activities, and performance impact for senior leadership.

Supports in the development of market deep dives through collection of relevant data points (demographic, economic, behavioral) and formulates recommendations to improve market or segment performance.

Utilizes available business intelligence assets to provide insight, knowledge, and understanding of customers, products, and industries for the Florida region.

Prepares reports, analysis and power point presentations as requested.

Works independently and collaboratively with outside vendors on campaign elements and production.

Assists in pre-campaign and post-campaign analysis and summary report.

Must be highly proficient with Microsoft Excel and possess a working knowledge of Tableau.

Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.

Other duties and responsibilities as assigned..

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job.

Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

Win as a team - make big things happen by working together and being open to new ideas.

Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

Drive results and growth.

Respect and promote inclusion & diversity.

Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

2-5 Years

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/life-at-comcast/benefits) on our careers site for more details.

Company info

Comcast
Website : http://corporate.comcast.com